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Meet Our Dedicated Staff

James Morrow     Owner/Agent



Property & Auto Insurance
828-247-6000 Ext 18
james@allianceinsurancenc.com


James began his insurance career in January 1997 as an agent with Farm Bureau Insurance . Prior to this he was employed with Cone Mills Corporation for 15 years as a supervisor. He attended East Rutherford High School and graduated in 1981 and then attended Isothermal Community College. He enjoys running, exercising with his wife, Lisa and pulling for the Pittsburgh Steelers. James is married to Lisa and is a father of three, Keela, Dusty and Justin and grandfather to Karsyn Payne and Emmy Morrow. He resides in Ellenboro, NC and attends Corinth Baptist Church.

Keith Cooper   Owner/Agent



Property & Auto Insurance
828-247-6000 Ext 16
keith@allianceinsurancenc.com

Keith Cooper has been an insurance agent since 1994. He lives in Forest City, NC with his wife Melissa and their 3 children Kyle, Kandace, and Kent. Keith attends Liberty Baptist Church in Ellenboro, NC.


Matt Brown   Owner/Agent



Commercial & Business Insurance, Property & Auto Insurance
828-247-6000 Ext 12
matt@allianceinsurancenc.com

Matt grew up in Rutherford County and graduated from UNC Chapel Hill in 1993. Matt began his career in the insurance industry in 1994.  Matt and wife Christy have two boys, Tyler and Abram and attend First United Methodist Church in Forest City. Matt is also a licensed General Contractor in NC /SC and is now responsible for all commercial insurance written with Alliance Insurance Group.


Gerry Holland   Owner/Agent



Health Insurance, Medicare Supplement, Property & Auto Insurance
828-247-6000 Ext 20
gerry@allianceinsurancenc.com

Gerry is originally from Louisiana, where he earned a Bachelor of Arts degree from LSU. He has lived in North Carolina since 1976 and has 38 years of experience in the insurance industry.  He is married to Polly who is recently retired form teaching and has three daughters and is blessed with three granddaughters, Aubrey, Ava and Sidney. He is especially proud of the agency he and his partners started from scratch and have built for the last 14 years.


Tim Jackson   Owner/Agent



Property & Auto Insurance, Advertising
828-247-6000 Ext 19
tim@allianceinsurancenc.com

Tim began his insurance career in 1989 with NC Farm Bureau in Rutherford County and worked there until we opened Alliance Ins. Group in 2000. Tim and his family attend Liberty Baptist Church in Ellenboro, NC.  He married his high school sweet heart, Angie, and they have three children and a granddaughter.


Mark Cooper   Agent



Life, Disability, Annuity and Long Term Care Specialist
828-247-6000 Ext 14
mark@allianceinsurancenc.com

After working nineteen years for a national company, Mark joined the Alliance Insurance Group family in 2006 and specializes in Life Insurance, Annuities and Long Term Care. Mark and his wife Lisa have three children, Amanda, Lindsey and Adam. Mark's family enjoys the beach,outdoor activities and are active in the ministry of Liberty Baptist Church.


Mike Byars  Agent



Commercial Insurance
828-247-6000 Ext 26
mike@agonc.com

Mike Byars began his career in the insurance industry in 1998. He brings extensive knowledge of commercial insurance to the Alliance team. He also holds the designation of Certified Workers Compensation Advisor (CWCA). Mike graduated from Wofford College in 1993 with degrees in business economics and religion. He was also a starting offensive tackle on the football team and attended Wofford on an athletic scholarship. Mike is originally from Batesburg-Leesville, SC, but now resides in Tryon, NC with his wife Natalie and their three children, Zach, Hannah and Ethan. They are active members at Grace Foothills Community Church in Tryon.


Troy McAbee   Agent



Property and Casualty
828-652-6815
troy@agonc.com

A native of Forest City, Troy graduated from East Rutherford in 1973 and attended the University of North Carolina at Chapel Hill. He started his career  as an insurance agent in 1977 and has worked for several national firms since then. He opened his own agency in 1994 and joined the Alliance Insurance Group in November 2013 managing the Marion office. Troy has two children.


Jennifer Jones



Commercial Insurance, Customer Service Specialist
828-247-6000 Ext 17
jennifer@allianceinsurancenc.com

Jennifer started her insurance career in 1997. She handles all aspects of customer service.  She enjoys spending time with her husband Kurt, son Steven, daughter Kaitlin and grandson Julian.


Missy Searcy



Customer Service Specialist
828-247-6000 Ext 15
missy@allianceinsurancenc.com

Missy is married to Jerry Searcy and they have two beautiful children, Quinn and Jacob. Missy has been with Alliance Insurance Group since 2005.